Customer & Business Activation
We decode human motivations to drive innovation and measurable impact.
From need-state research to activation strategies, we transform deep user understanding into new products, services and experiences that engage people and accelerate growth.
Customer understanding
Every innovation starts with understanding what truly matters to people.
At Haikus, we uncover the emotional and functional needs that shape user behavior, the hidden drivers of choice, friction, and desire.
Our User Need States framework helps brands move beyond surface-level personas and demographics to map the real motivations that create opportunities for digital growth.
We translate these insights into actionable territories for product, service and experience design.
Typical missions include:
Exploring user tensions and motivations through qualitative research and ethnographic studies.
Mapping emotional and functional need states across customer journeys.
Synthesizing insights into opportunity areas for innovation and design.
Prioritizing unmet needs with business relevance and growth potential.
We uncover what truly drives users, and turn it into opportunities for digital growth.
Product & service innovation
Insight only matters when it becomes action.
At Haikus, we transform user needs into new products, services and digital experiences that unlock growth and relevance for brands.
Our Product & Service Innovation approach combines strategic imagination, design precision and rapid validation.
We help organizations identify what to build, why it matters, and how to make it real & fast.
Working from insight to prototype, we design solutions that are desirable for users, viable for business and feasible through technology.
Each project is an exploration that leads to a tangible, testable outcome.
Typical missions include:
Translating need states into innovation territories and opportunity platforms.
Designing new product or service concepts with clear value propositions.
Rapidly prototyping and testing with target users to validate desirability and performance.
Building the business case and roadmap to bring the concept to life.
We turn insight into invention - and invention into impact.
Field Activation
A great idea only creates value when it meets its audience.
At Haikus, we design activation strategies that connect innovation with people, transforming new products and services into living, growing experiences.
Our Customer Activation Strategy bridges the gap between concept and market. We help brands define how to reach, engage and retain their users across channels, combining precision strategy with creative execution.
By aligning user insight, journey design and content orchestration, we build activation systems that drive measurable adoption and growth.
Typical missions include:
Designing go-to-market and engagement strategies for new products and services.
Defining audience segments, messaging and digital touchpoint strategies.
Creating activation concepts across digital, social and physical channels.
Optimizing performance through testing, iteration and data-driven learning.
We don’t just launch. We activate meaningfully, creating momentum that lasts.
Contact us
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