How GLP-1s are reshaping consumption norms, behaviors, and where to find growth opportunities for Food & Beverage companies.

In this edition of Haikus Forward, we analyze what makes GLP-1 so much more than a “food trend” but rather a structural shift in desire, control, and consumption norms.

Through the prism of Design, Tech, and Business Strategy, we explore how to go beyond “GLP-1-friendly products” to find levers of growth: by rethinking value creation for a low-appetite, high-intent world, especially among non-users and post-users.

Learn everything there is to know about GLP-1s and how to find opportunities for growth in this publication Haikus Forward.

Published in February 2026.
Language: English.
16 pages.