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The Longevity Shift
How longevity is reshaping health, consumption, and value creation across industries.
In this edition of Haikus Forward, we explore how longevity is no longer a scientific ambition, but a structural shift transforming how individuals approach health, aging, and everyday life.
Through the prism of Design, Tech, and Business Strategy, we analyze how healthspan is becoming the new organizing principle — and what it means for industries historically built around products, transactions, and short-term outcomes.
From beauty and food to hospitality and insurance, we uncover the growing gap between what consumers expect — continuous, personalized health trajectories — and what most sectors are currently designed to deliver.
Beyond trends, this publication highlights where the next sources of value will emerge: in systems, not products; in relationships, not transactions; and at the intersection of sectors, not within them.
Published in March 2026.
Language: English.
23 pages.
Authors:
Thomas Papadopoulos, Partner
Madeleine Beltrandi, Design Lead
Stella Tan, Tech & Business Lead
Cecile Willemot, Business Lead