As new construction collapses durably and growth migrates into the existing building stock, the role of manufacturers and distributors across the housing sector is undergoing a profound shift.

This edition of Forward explores how three forces: regulation, an aging population and climate, are tipping the market from new-build to renovation, redefining where value is created, moving it from the product installed on a virgin site toward the ongoing relationship with those who actually live in the home.

Through the prisms of business, technology and design, we decode the emerging implications for brands and players operating in a market that is no longer one of projects, but one of relationships: more fragmented, more demanding and increasingly continuous.

Published in April 2026.
Language: French.
18 pages.