Stretching a natural health brand into new categories
Leading pharmaceutical group
CLIENT
2025
YEAR
Consumer Insight
New product Developement
Uncover new businesses
SCOPE
BRIEF
Project for a leading public health player set out to identify relevant innovation opportunities in two key consumer territories: digestion and pain. The objective was to uncover unmet needs, assess the potential for natural solutions, and inspire future product development
PROJECT
We conducted exploratory research combining consumer interviews, pharmacist insights, trend analysis and internal documentation. This led to 12 key insights, which became the foundation for two co-creation workshops with the group’ cross-functional teams.
OUTCOME