Exploring the next wave of natural health solutions

Leading pharmaceutical group

CLIENT

2025

YEAR

BRIEF

Project for a leading public health player set out to identify relevant innovation opportunities in two key consumer territories: digestion and pain. The objective was to uncover unmet needs, assess the potential for natural solutions, and inspire future product development

PROJECT

We conducted exploratory research combining consumer interviews, pharmacist insights, trend analysis and internal documentation. This led to 12 key insights, which became the foundation for two co-creation workshops with the group’ cross-functional teams.

The result: 25 early-stage concepts developed and 20 of them now being refined by R&D and marketing for potential development.

25

CONCEPT DEVELOPED

2

IDEATION WORKSHOP

12

CONSUMER INSIGHT INTERVIEW

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