Activating innovation through coaching & opportunity mapping
Leading french mutual insurance company
CLIENT
2025
YEAR
Innovation training
White spaces identification
SCOPE
BRIEF
Project for a the innovation team of major mutual insurer aiming to operationalize its new innovation methodology and focus efforts on high-potential, future-facing initiatives. We accompanied the company in its innovation process by (i) coaching two innovation project leaders, and (ii) identifying and prioritizing opportunity territories
PROJECT
We first coached two innovation project leads over 20 weeks, helping them apply the new methodology and meet key milestones. Second, we identified and prioritized opportunity territories through trend analysis, stakeholder interviews, and collaborative workshops. The process concluded with a creative session to develop concepts from the most promising spaces.
OUTCOME