Turning sustainability into a signature guest experience
Leading hospitality group
CLIENT
2025
YEAR
User Experience
Report writing
ESG goals
SCOPE
BRIEF
Project for the group’s global CSR team, to highlight the strategic importance of making sustainability visible and engaging for guests. While a large part of the sustainable actions taken the hotels are typically invisible to guests, the aim was to explore a pioneering and emotionally resonant guest-facing initiative, and build a business case for its deployment.
PROJECT
We designed a strategic case for embedding sustainability into the guest experience at scale. Through in-depth analysis of business impact, loyalty drivers, and brand differentiation, we showed how a signature sustainable experience could become a lever for engagement, perception, and long-term value.
OUTCOME