Turning sustainability into a signature guest experience

Leading hospitality group

CLIENT

2025

YEAR

BRIEF

Project for the group’s global CSR team, to highlight the strategic importance of making sustainability visible and engaging for guests. While a large part of the sustainable actions taken the hotels are typically invisible to guests, the aim was to explore a pioneering and emotionally resonant guest-facing initiative, and build a business case for its deployment.

PROJECT

We designed a strategic case for embedding sustainability into the guest experience at scale. Through in-depth analysis of business impact, loyalty drivers, and brand differentiation, we showed how a signature sustainable experience could become a lever for engagement, perception, and long-term value.

The result: a compelling case for the group’s ExCom to embrace a signature, guest-facing sustainable experience.

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