Harnessing Emerging Tech for Elevated Retail Experiences

CLIENT

Leading Luxury group

YEAR

2024

BRIEF

A major global player in the luxury industry asked us to explore how a cutting-edge consumer technology could unlock new forms of differentiation in the retail experience. Their ambition: identify concrete innovation opportunities that enhance customer engagement—discreetly, intuitively, and meaningfully.

PROJECT

We led a strategic exploration into a frontier technology: it’s current technical state-of-the-art, as well as a comprehensive market benchmark of current applications and use cases, in and out of the luxury sector. We then identified high value use cases relevant to luxury retail. We then translated these insights into concrete deployment paths and partner recommendations.

48

ANALISYS OF INTERNATIONAL TECH SOLUTIONS

9

STRATEGIC USE CASES ENVISIONED FOR NEXT-GEN IN-STORE AND DIGITAL EXPERIENCES

3

PRIORITIZED DEVELOPMENT TRACKS

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