What we do

  • We help brands unlock new potential through strategic foresight. From identifying white spaces to defining market entry and brand extension opportunities, we build actionable roadmaps that foster meaningful business growth.

    • Market strategy

    • White spaces analysis

    • Brand extension into new categories

    • Strategic roadmaps

    • Trend research & foresight

  • We turn insights into real and tangible innovations. Whether it's launching new products, evolving service offerings, or building CSR-driven solutions, we design future-ready experiences and business models that deliver real value and differentiation.

    • New product development

    • Service offering development

    • CSR-driven innovation

    • New business models & channels

    • Innovation roadmaps

  • We design end-to-end experiences that speak to real needs and emotions, creating fluid, thoughtful interactions that turn users into believers. By mapping consumer journeys, shaping brand activations, and building loyalty strategies, we help brands create lasting connections and elevate every touchpoint.

    • Experience design

    • Consumer journey mapping

    • Loyalty & customer relationship strategies

    • Brand experience & activation

Here a selection of references, highlighting the type of projects our clients entrust us with:

Stretching a natural health brand into new categories

LEADING PHARMA GROUP

#Trend research & foresight
#Brand stretching into new categories

Harnessing Emerging Tech for Elevated Retail Experiences

LEADING LUXURY GROUP

#Tech trend exploration
#Use case identification

Crafting a narrative to turn a material innovation into a brand asset

LEADING LUXURY BEAUTY GROUP

#CSR-driven innovation
#Innovation roadmaps

Reboosting innovation pathways for a commoditized home care brand

LEADING BRAND IN HOMECARE

#New product development
#Innovation roadmaps

Shaping the Future of Mall Services

KLÉPIERRE

#Service offering development
#New business models & channels

Turning sustainability into a signature guest experience

LEADING HOSPITALITY GROUP

#Loyalty & customer relationship strategies

Supporting the group’s
service innovation factory

LEADING FRENCH INSURANCE

#Experience design
#Strategic roadmaps

Keen to test our methodology?

Our clients often call on us for a short first project, with a direct impact.

Get in touch