
What we do
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We help brands unlock new potential through strategic foresight. From identifying white spaces to defining market entry and brand extension opportunities, we build actionable roadmaps that foster meaningful business growth.
Market strategy
White spaces analysis
Brand extension into new categories
Strategic roadmaps
Trend research & foresight
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We turn insights into real and tangible innovations. Whether it's launching new products, evolving service offerings, or building CSR-driven solutions, we design future-ready experiences and business models that deliver real value and differentiation.
New product development
Service offering development
CSR-driven innovation
New business models & channels
Innovation roadmaps
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We design end-to-end experiences that speak to real needs and emotions, creating fluid, thoughtful interactions that turn users into believers. By mapping consumer journeys, shaping brand activations, and building loyalty strategies, we help brands create lasting connections and elevate every touchpoint.
Experience design
Consumer journey mapping
Loyalty & customer relationship strategies
Brand experience & activation
Here a selection of references, highlighting the type of projects our clients entrust us with:
Stretching a natural health brand into new categories
LEADING PHARMA GROUP
#Trend research & foresight
#Brand stretching into new categories
Harnessing Emerging Tech for Elevated Retail Experiences
LEADING LUXURY GROUP
#Tech trend exploration
#Use case identification
Crafting a narrative to turn a material innovation into a brand asset
LEADING LUXURY BEAUTY GROUP
#CSR-driven innovation
#Innovation roadmaps
Reboosting innovation pathways for a commoditized home care brand
LEADING BRAND IN HOMECARE
#New product development
#Innovation roadmaps
Shaping the Future of Mall Services
KLÉPIERRE
#Service offering development
#New business models & channels
Turning sustainability into a signature guest experience
LEADING HOSPITALITY GROUP
#Loyalty & customer relationship strategies
Supporting the group’s
service innovation factory
LEADING FRENCH INSURANCE
#Experience design
#Strategic roadmaps

Keen to test our methodology?
Our clients often call on us for a short first project, with a direct impact.